How to help someone write a great mission statement?

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I believe that you can’t lead others unless you have a strong sense of who you are and what you stand for. – Denise Morrison

Mission statements come in two main forms in the work place. Firstly the more commonly known company mission statement which outlines the institution’s values and purpose and aims to provide a shared direction and belief system to guide all employees. Then secondly there is in my view the far more powerful and useful personal mission statement where an individual employee outlines their own objectives and commits to achieving them.  This mission statement takes narrows goals down to a personal level with daily relevance. Done well a personal mission statement provides a tangible vision for individuals to improve and to push themselves towards personal excellence. Continue reading “How to help someone write a great mission statement?”