The art of selling an idea

Art of selling an idea

Great leaders present their ideas as well as they lead people.

Great modern leaders are followed rather than obeyed. The time of command and control military style leadership in the work place is well behind us. There are many reasons why staff follow a certain leader but one of the most important is the ability to convince a team that you know best. Managers who cannot sell ideas find it hard to get their team to push in the same direction as they fail to create vital value alignment and staff buy in. Convincing people that you know best is needed both with macro factors: the mission of the company and your role as leader, as well as with micro daily attitudes of staff about their daily work. Each and every day managers are selling their opinion to staff in order to enable their team to be more productive. Continue reading “The art of selling an idea”